Some good news on the MySpace reinvention and relaunch front. The service is expected to announce one million new users and they’ve ended up in the news yet again. 🙂
The Consumerist – MySpace Suddenly Adding More Users Than It’s Losing
New York Times – MySpace To Announce One Million New Users
To be fair, MySpace as a music portal is nothing new. One of the desperation moves the service did during the Bad Old Days of the News Corp Death Spiral was to sign licensing deals to host ad-supported music online. Before MySpace hit the dirt I actually was using that site only for music as Facebook took off. What the new leadership is essentially doing is taking a side-effect of the licensing deals and making it into the site’s new main purpose, along with the MySpace TV stuff they’ve been talking about. If they can pull this off it’ll be a good thing. One of the ways MySpace can acknowledge the changing times is by not trying to regain its former glory as the social media master of the universe. Besides, who would want colorblind 1990s-website-inspired MySpace pages to come back – ever? 🙂
In the recent argument over SOPA/PIPA, one point that I heard regarding piracy was that piracy was ultimately a service problem more than something that was always malicious, so providing good service and decent prices makes for a great deterrent to piracy. iTunes sure showed us that lesson in spades. I remember the pre-iTunes days of CDs that *NEVER* sold for less than $18.98 in all the stores. Yes, I still remember the price ice cold all these years later because it was so common. Heck, during the Napster scandals I remember online Flash cartoons lampooning that price because that’s how widespread it was. Then came iTunes with songs for 99 cents apiece. From what I’ve heard the industry hated that price point, but it took off like a rocket when they finally gave it a chance. Nowadays I’ll bet some folks will call me old-fashioned because I actually still buy CDs since CDs have become sooooo ’90s. 😛
What the eWorld really could use is an audio version of YouTube. I know if there were ever an audio-only equivalent of YouTube I’d move the RadioStyle series over there in a heartbeat and start a formal audio podcast there. I’ve seen a few sites try to do that, but nothing all that exciting. Seriously, I’m not even close to the only person on YouTube who occasionally uploads small quick videos that consist of images layered over an audio track. That could really fill a void in the social media DIY Media Empire online universe. 😛
We’ll have to see what MySpace does with their new business model. I particularly like the line in the Times article that said that the new focus of MySpace “was not to compete with Facebook as a social network, but to be the conduit for music and other forms of entertainment that can be shared through other networks.” Yes. That’s HUGE. That would make them a music equivalent of YouTube with people posting songs on all their profiles similar to Facebookers posting YouTube videos all over the place. I could definitely see that working.
For now though, the new management at MySpace would do well to finish cleaning up all the bugs left over from the Death Spiral days before they really start marketing the New MySpace all over the place. Even in its prime I could count on MySpace to regularly crash when I went to do something, like have uploading photos lock up when I tried to upload a photo, etc. If they can iron that out it’ll actually be an improvement over the old MySpace that’s long overdue. 🙂