Statement Regarding The Incident Involving Linus Media On April 19th, 2017

The dust has settled from the little run-in with LinusTechTips earlier this week.  Here’s the remaining loose ends from folks’ response to it, neatly tied up in a blog entry, because my channel has spent enough time on this matter and this situation will not hijack it further.

What Linus did was fair use, and what I did was fair use.  I embedded his videos to make fun of the thumbnails – he panned over my blog in a video that is most likely the closest thing to a rant on this matter that we’ll see from him.  If anything, my fair use was better than his fair use, because whereas he gave me absolutely zero credit or links back to my blog entry from his video when this article was written, people could watch his videos with the goofy thumbnails from my blog entry, and other entries with his content embedded or linked.

As a result of this, my doomsday situation involving a bunch of LinusTechTrolls blowing up in my face similar to what happened when I dared to say Noctua fans weren’t always the best thing to get… didn’t happen.  The net result was a bump in views on the blog entry that was panned over – some of which could have come from my own audience because I had publicized this by then.  😛

This does speak to a lot of YouTube’s issues though, such as the archipelago effect where fear cripples creators from even mentioning each other in anything other than official collabs that are few and far between, a sharp departure from the early years of YouTube vlogging and video responses where it was like social media with crappy webcams unless folks like myself wanted to break the mold and try making something more creative.  🙂  YouTube is a cold hard place, and Google’s persistent tinkering with things that aren’t broken while stuff that is broken remains untouched hasn’t helped matters any.

I was ready to be in touch with his business and MCN if any of my digital presences or otherwise suffered adverse effects as a result of this incident, but more important than Linus having to not accidentally redbutton me was what would cause such tenacity in the first place.  Based on the behavior he exhibited in his pseudo-rant I’m thinking Linus is frustrated with his demographics similar to some of what I’ve run into recently.

Linus’ audience has traditionally been more of a minefield to someone like me than other large tech channels.  The toxicity isn’t on par with something like IrateGamer or ReviewTechUSA, but it was his audience that I was warned about in terms of “don’t go to Linus’ forums if you don’t like Noctua – you will get steamrolled” and things like that.  I don’t get these same warnings for other tech fanbases, even Tek Syndicate before the breakup.  For some reason, LinusTechTips has been a stone’s throw from that stuff moreso than other groups.

Some of this boils down to not all channel growth is good.  From a demographics perspective, channel growth isn’t good when you end up with bad people watching your videos.  In the case of my channel I’ve watched tech videos flatline and die routinely instead of actually getting a fair shot on YouTube.  Further investigation revealed that they were getting adblocked to death.  I actually dared to bring up the issue and people fired back with a boatload of prissy entitled millennial drama.  If Linus did the same thing he’d end up with the same result but with bigger numbers.  I don’t expect him to though – he wouldn’t put  his business on the line for that.

Regardless, once again, demographics is a question that public-facing anything has to answer.  Who do you want to attract?  Who do you want to repulse?  If you won’t answer those two questions then circumstance will answer it for you and you may not like the answer.  😦

 

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No InsanePresence, It’s Called Show Flow, And You Need It On YouTube

This embed has playback on other websites disabled like the last one suddenly did awhile after I posted my last entry on this matter regarding his channel.  No big deal though – just click over to it and watch it in another tab or do left-right side-snapping in Windows 7 or 10 for easy cross-referencing, but it’s time for a followup to one of my earlier discussions about Show Flow, a necessity on YouTube that even the bigger YouTubers screw up these days.

First off, regarding being picked apart, welcome to the rotten side of YouTube’s “tech community.”  I’ve dealt with this crap regarding Linux, AMD/Intel, Console Replacement PC Gaming, the works, and so have others.  Tech Of Tomorrow had that line earlier when trying to talk about the Ryzen in a previous video – “You people make it suck to be on YouTube.”

Indeed, and yet the story doesn’t end there.  There are also constructive tech lovers on YouTube who watch tech videos, leave constructive feedback or shoot the breeze in the comments, so dismissing the entire demographic is very much a form of painting with a broad brush.

Yet in spite of me mentioning show flow via mentioning that most likely the issue was that he acted like a Twitch streamer in his YouTube video, it’s most unfortunate that InsanePresence swung at the low hanging fruit like the ad hominems from tech video folks instead.

Earth to IP – those “triggered tech video people” watched your video because it looked like a tech video.  Let’s post it again, even though playback on remote sites is disabled.  We don’t need to play it anyways – just look at the thumbnail.  🙂

The title is “AMD Ryzen is the NEXT BIG THING!”  The exact sentiments of numerous pro-AMD bloggers and vloggers covering the Ryzen launch.  The thumbnail looks like a tech video, even though the processor was something else, and it uses big fonts and a Ryzen logo.

Small wonder both YouTubers and the automated systems that pass the content around thought it was a tech video… until they tried watching it and encountered the nasty surprise that it was a Twitch streamer just shooting the breeze about it.  😛

This is a simple case of missing on demographics, which is now a new Post Category on this blog.  Everyone has to answer the double-barreled questions of demographics:

  • Who do you want to attract?
  • Who do you want to repulse?

This discussion attracted the wrong people, not only in terms of tech video versus gaming video, but even in terms of laidback nonchalant discussion like one would have on Twitch versus YouTube’s tendency for folks to favor produced content, a.k.a. because if you have an edit button, you should use it since you can edit things beforehand, unlike in a live environment.  🙂

Show flow matters – regardless of our opinions and feelings on it.  It’s just most unfortunate that I now have to wonder if my constructive feedback has been lumped into “most of these people have no leg to stand on.”  Likewise, hindsight is 20/20.  This whole “I never meant for it to be a tech video about Ryzen” thing after the fact is on par with the early YouTube vloggers who would tick off a bunch of people with one of the things they said in their vlogs and then spin around and say, “Uhhhhhh, but I was just acting.  I’m only playing a character!”  Ah cool, because there are characters named VloggerDude3302959493 (ahhhh number names – remember those?).  😀

Based on my constructive feedback being ignored in the followup I’m going to consider this a reverse troll situation where someone ignores their opponent’s valid points just to keep arguing and shut everything down here.  It’s just different to see this behavior from content creators for a change.  Anyhoo.  🙂

Ad Blockers Potentially Burying YouTube Videos – A Lesson In How To Expose A Toxic YouTube Audience

Nothing brings out the toxic part of your audience on YouTube or elsewhere quite like having the balls to call out problem behavior from those viewers that YouTubers are allegedly always supposed to kiss up to.  The comments on this “me having cojones” discussion have been quite telling in terms of confirming what I already suspected about a demographic in my YouTube audience that is responsible for the most negative and toxic responses that I’ve gotten to my uploads over the last 10+ years.

The concepts discussed herein are quite simple.  YouTube breaks from the mold as a video-hosting site, and that’s one of the reasons why it has done so well.  Rather than operate like a server farm where you are renting storage for content, the site runs like a giant TV network following the usual business model of traditional media.  Sell advertising, strike other commercial deals, and use the revenue from this to acquire and deliver content that draws people in, grows the audience/traffic/activity, which then lets them negotiate for better advertising revenue, etc. etc.

Ad blockers cut directly into that, and although I know why people use ad blockers, like pop-up malware and invasive advertising on certain websites, for a long time I thought the people using ad blockers on YouTube were trying to screw YouTube.

I was wrong – they are most likely screwing YouTubers instead.

As usual one can’t discern the inner workings of YouTube because that’s kept under wraps to keep people from knowing exactly how to play the system, nor can one talk about the money they make from YouTube ad revenue sharing per the terms of service, but without mentioning any actual earnings amounts some numbers in my channel’s own analytics for January have me thinking that ad blockers serve to help bury videos and ultimately hurt the YouTube channels that people allegedly support.

First, let’s talk about 2016.  The most viewed video was Windows 8 Vs. The Dellasaurus with ~42,000 views which put it over 100,000 views total – my first video to ever break that milestone.  Yet despite all that activity the ad revenue was horrendous for the year compared to the #2 video on the views list – First Impressions Of The Magic Chef Portable Dryer.  ~33,000 views and a ton more revenue.  This continues with the #3 video.  Geekhouse Laundry With The Magic Chef Portable Washer at ~32,000 views and the most ad revenue all year by quite the margin, but no dollar amounts of course.  🙂

Windows 8 Vs. The Dellasaurus, however, pales in comparison to Geekhouse Laundry in terms of watch minutes, the new standard for whether YouTube promotes a video or not.  145 grand versus 136 grand for the year, suggesting to me that Win8 Vs. The Dellasaurus’ recent success will be more of a flash in the pan.  Lest we forget, Win8 vs. the Dellasaurus is from 2012.  It took half a decade to get as popular as it is.  The laundry videos were uploaded at the end of 2015 and are both at or approaching the 40k views mark, increasing faster than Dellasaurus did in the same time period.

Dellasaurus is a fluke, and so are its followups.  For the most part the only tech videos on the Top 10 for the year are Dellasaurus videos – the sole exception being my response to the Tek Syndicate drama – so the tech videos actually making it into the rankings are riding the coattails of this megafluke known as the Dellasaurus.

I can confirm this with my recent experience with long streaks of tech videos.  With all the hassling I get from people about how I should never ever ever ever make anything but tech videos, the flatlining view counts that hit about 300 maybe and then die tell a completely different story.  It’s like nothing I do matters anymore when it comes to technology and YouTubing, even though I like technology and YouTubing.

The laundry videos, meanwhile, practically promote themselves.  They also happen to smoke the crap out of all the tech videos in the top list for revenue.  Coincidence?  I think not.

This trend continues into January 2017 as my frustrations with the lack of channel growth have mounted.  Here’s the two videos I was talking about in the discussion.  January’s a dog month for YouTube trying to pay its bills via advertising and commercial deals, but even in this dog month we have this sort of stuff going on.

Geekhouse Laundry – not a tech video – 2805 views.  The Pentium G4560 RadioStyle Podcast – Tech Video – 2168 views.  Both in the 2-3 grand range.  Without mentioning any amounts the ad revenue difference is literally dollars and cents.

This pattern continues, as does the pattern of the laundry videos practically promoting themselves on YouTube even though I fancy myself as more of a multimedia guy.  This is hardly a coincidence.  Considering how YouTube pays its bills, why would they want to promote dog videos whose ad revenue is wrecked by ad blockers except for massive activity flukes like Dellasaurus?

This explains a lot, and gives me a path forward should I want this YouTube channel to get to the point where it can challenge any 925 job that I have in terms of whether I need the 925 job, but that doesn’t necessarily mean abandoning tech videos.

Another key difference is demographics.  The laundry videos are more evenly represented in terms of men and women watching.  Matter of fact it seems like whenever the ladies show up things get amazing.  😀  Go girl power!!!  😀  LOL.  😀  However I think besides more equal gender representation as opposed to the usual tech dudefest the laundry videos represent a more mainstream demographic that is less likely to use ad blockers, so this presents an opportunity to continue making tech content by focusing on presenting it to mainstream audiences, like helping people get over their technophobia.  That would actually be something I would love to do.  I like helping people get over their fear of computers.  It may insult the intelligence of the toxic nerds clubbing my channel’s knees with their ad blockers, but it’s business as usual, a.k.a. demographics as usual.

Let’s fast forward to this week where I finally decided to start catering to this demographic again after formally apologizing to them via pinned comments.  Watch time is, in this order:  Washer video at 964 watch minutes, dryer video at 865, Geekhouse Kitchen at 763.  Intel Is Its Own Worst enemy is way down at 438.  The tech videos drop off A LOT from there in this new gold standard for which videos YouTube promotes.

For views, the top 3 are all appliance videos.  Dryer – Washer – Sunbeam Hot Shot.  In that order.  Ad revenue has a big drop off for Geekhouse Kitchen, most likely due to tech video people with their potential ad blockers representing most of the views thusfar.  When that switches over I expect things to change.

I wonder if this is why BBISHOPPCM regularly takes a break from tech stuff to review something in his kitchen.  😀

Regardless, this is where my entrepreneurial drive and formal business background will kick into gear.  I’m curious if I can get to the point where I have enough mainstream videos that I can start paying for tech toys for the tech videos with money from helping the mainstream crowd.  Perhaps some of the folks biting their tongues to not call me a sellout who are bellyaching about my candor might want to keep that in mind.

At the end of the day, every business or other public-facing thing has to answer the demographics question.  Who do you want to attract, and who do you want to repulse?  If you don’t answer this question, life will answer it for you, and you may not like the answer.  Better to answer it yourself.  I may upload content with the deliberate intentions of repulsing some of the more toxic individuals who are complaining about me calling out users of ad blockers, but this is something I ultimately have to take charge of, as opposed to continuing to be victimized by it.